The Establishment Clause only applies to limit governmental action. It does not apply to conduct of private parties. However the line between "state action" and private action is sometimes fuzzy, for example where a private party and a state entity act together to carry out a program. The resolution of where that line lies may be important in evaluating an interesting new promotion by the Birmingham (Alabama) Steeldogs, a football team run by its private owner, but whose games are played in a public stadium, the Birmingham-Jefferson Convention Complex. The Steeldogs announced last week that on Friday, May 5, for the first time in sports history, a professional franchise will wear Bible-themed jerseys during a game.
On the jerseys, "Steeldogs" is replaced by "Samson", referring to the Old Testament hero known for his strength. On the back of the jerseys, the player's last name will be replaced by a book of the Bible. The number on the jersey will correspond to a chapter and verse of that particular book. Fans in attendance will be able to find the reference in free Bibles that will be handed out to everyone courtesy of Spiritual Outdoor Adventures. After the game, the jerseys will be auctioned off, with the proceeds going to local non-profit ministries. This event is the first of three "Barber's Dairy Faith Nights" with the Steeldogs.