British Christian Group To Sue Google Over Rejection of Online Ad

In Britain, the Christian Institute plans to file suit against Google challenging its refusal to sell the Institute a pay-per-click ad (text of proposed ad) that would be triggered by a Google search for the word "abortion". Yesterday Life Site News and a Christian Institute press release both reported details. The Google affiliate AdWords rejected the ad, telling the Institute: "Google policy does not permit the advertisement of websites that contain 'abortion and religion-related content'". (Full text of e-mail rejecting ad.) In its demand letter to Google, the Institute alleges that the refusal violates Britain's Equality Act 2006 which prohibits discrimination based on religious belief in the provision of goods and services.