Last month, the South Bend, Indiana bus system, Transpo, agreed to accept an ad from the Indiana Atheist Bus Campaign. The bus ad read: "You Can Be Good Without God." (See prior related posting.) Now that the month long contract to run that ad has expired, Transpo's board of directors on Monday adopted a new policy on acceptable ads. In the past, its rules merely allowed it to reject "controversial" ads. Concerned about the breadth of that standard, the new rules instead prohibit ads promoting cigarettes, churches, politicians, guns or pornography. Monday's South Bend Tribune and Tuesday's Examiner report on the Transpo board's action. [Thanks to Scott mange for the lead.]
UPDATE: Thanks to Bob Ritter, here is the full text of Transpo's new advertising policy. The new policy bans 13 types of ads, including ads that contain "any reference to a religion, creed, denomination, tenet, deity, belief, cause or social issue." The Preamble to the policy sets out a long series of reasons for the exclusions, including Establishment Clause concerns and preventing drivers from being placed in the position of having to operate a bus carrying ads that violate their moral or religious beliefs.
