Swiss High Court Says No To Trademark Registration of "Madonna"

International Law Office yesterday published an analysis of an interesting trademark law decision handed down in September 2010 by Switzerland's Federal Supreme Court.  The court refused to add the figurative international trademark "Madonna" to the Swiss Trademark Register on the ground that commercial use of the term-- a reference to the Virgin Mary-- would be immoral under Swiss trademark law. Commercial use of the term could hurt the religious feelings at least of Italian speaking Catholics in Switzerland. The court however said that religious terms could be registered where the public has become accustomed to their commercial use (such as the names of saints used for alcoholic beverages), or where the trademark is for goods or services with religious content.