Australian Agency Refuses to Approve Trademark For "McKosher"

Australia's ABC News reported last week that the Australian Trademark Office has refused to approve an application to trademark the name "McKosher" because of the danger of contextual confusion.  The application was submitted by New South Wales resident Mark Glaser who wants to open a Scottish-Jewish restaurant in Maclean, an Australian city with Scottish ties.  However the international McDonald's chain objected because it is in negotiations with Rabbinical leaders in Jerusalem to use the McKosher title as the name for kosher certified McDonald's restaurants in Israel.  Currently the Israeli rabbinate refuses to certify kosher branches of McDonald's for fear that the public will confuse the branches which are kosher with those that are not.